Checkpoint — The Future of Retail… is here!
The Challenge: We needed to turn a technical story about RFID and labelling into something that would actually help sales teams have better conversations and shorten sales cycles. Traditional film or static visuals wouldn’t cut it — we had to make the technology feel clear, useful, and part of the retail reality brands already know. The goal was to show how RFID can be embedded into existing ticketing and labelling solutions and make Checkpoint’s product range easier to understand and sell.
Creative Solution: We built a cinematic retail space where labels took centre stage. A Flyknit-inspired thread effect built with X-Particles literally wove RFID technology into the fabric of the product, showing how seamlessly it fits into existing labelling workflows. Clo 3D handled the garment detail, while Cinema 4D and Redshift delivered the visual storytelling. The result transformed complex technology into a clear, premium narrative that felt real and relevant for sales conversations.
Impact & Results: The film became a versatile tool across trade shows, sales decks, and partner conversations. It pulled people into the booth, created clarity around Checkpoint’s labelling solutions, and helped sales teams show how RFID could be applied immediately — making the range more accessible and valuable. It also highlighted parts of the product portfolio that are often overlooked, giving the sales team more to talk about and strengthening conversations from the very first meeting.
Thank you to the team at Checkpoint Systems.
Weasel is a UK-based 3D animation and video production studio helping B2B and B2C brands in retail technology, manufacturing, and electronics bring their products to life. We specialise in cinematic product videos, industrial animation, CGI explainers, and motion design for manufacturing — delivering scroll-stopping, 3D product animation that simplifies complex ideas and accelerates product marketing. Whether you're launching a new innovation or clarifying a technical concept, our B2B motion graphics studio supports your journey from storyboard to final delivery.