Hasbro Furby — 3D Animation & Viral Social Media Campaign
Overview: We teamed up with Hasbro to relaunch Furby with a fast-turn, character-led CGI stunt made for socials. Built to spark debate across London, Paris and Berlin, the work landed right in the holiday rush and was engineered for shares, saves and “is it real?” comments.
The Challenge: Create a culturally shareable moment on a tight clock — distinctive enough to slice through crowded feeds while staying true to Furby’s playful world and tone.
Creative Solution: With Pretty Green and Thunderhawk Studios, we built a bold FOOH-style moment in Cinema 4D and Redshift, pushing fur grooming, look-dev and believable lighting to sell the illusion. A lean proxy-to-final pipeline kept approvals quick, then we scaled to full sims and renders. The result blended street-level plausibility with high-end CGI — audiences argued over whether the Furby tree was practical or digital, which is exactly the point.
Impact & Results: The activation drove 4M+ Instagram views into Christmas and was shortlisted for the FMBE Award (Most Effective Use of Digital or Tech). London led engagement, helping the relaunch punch through the noisiest moment of the year and turning curiosity into conversation.
Thank you to Hasbro, Pretty Green and Thunderhawk Studios.
Weasel is a UK-based 3D animation and video production studio helping B2B and B2C brands in retail technology, manufacturing, and electronics bring their products to life. We specialise in cinematic product videos, industrial animation, CGI explainers, and motion design for manufacturing — delivering scroll-stopping, 3D product animation that simplifies complex ideas and accelerates product marketing. Whether you're launching a new innovation or clarifying a technical concept, our B2B motion graphics studio supports your journey from storyboard to final delivery.