Novation LaunchKey MK4 Release Film
The Challenge: Focusrite Novation asked me to create the release film for the new LaunchKey range. The catch: the product wasn’t finished and the launch date was immovable. Filming wasn’t possible—there was a gap between manufacturing and the campaign timeline—so the whole story had to be built in 3D. The brief was simple: make an unfinished instrument feel real, inspiring and campaign-ready.
Creative Solution: We started from raw CAD and built a fully CGI, hyper-real, photoreal 1:1 likeness of the instrument. Geometry cleaned, UVs fixed, materials crafted—every detail tuned to hold up under unforgiving close-ups. In Cinema 4D and Redshift we set a cinematic look: crisp lighting, confident motion, and a finish that reads like a true product launch film.
This wasn’t a feature tour. Working with Novation’s product and marketing teams, I set a creative direction that put MK4 inside music culture. The goal was to bridge technical accuracy with a filmic attitude—turning an engineering model into a tool producers could genuinely aspire to own, even before units rolled off the line.
Once the look and motion language were locked, the full film came together—sharp design, purposeful animation and music-driven energy. The result felt as tangible as the finished instrument, closing the gap between manufacturing and marketing without a single day on set.
Impact & Results: The launch delivered: 43,850 views on YouTube and 35.9K on Instagram, with 30s/15s cut-downs extending reach across channels. For a product that wasn’t physically ready to shoot, the campaign built excitement, confidence and demand—exactly what was needed.
Big thanks to the Focusrite Novation team.
Weasel is a UK-based 3D animation and video production studio helping B2B and B2C brands in retail technology, manufacturing, and electronics bring their products to life. We specialise in cinematic product videos, industrial animation, CGI explainers, and motion design for manufacturing — delivering scroll-stopping, 3D product animation that simplifies complex ideas and accelerates product marketing. Whether you're launching a new innovation or clarifying a technical concept, our B2B motion graphics studio supports your journey from storyboard to final delivery.