Orchard Thieves CGI Viral Instagram Campaign
Overview: With Thunderhawk Studios, we brought Orchard Thieves Cider back to Ireland with a bold CGI social activation. Built to spark debate, fuel shares and saves, and trigger the classic "is it real?" question across feeds.
The Challenge: Relaunch in a crowded market and make it feel wild, fresh, and unapologetic while staying playful.
Creative Solution: We crafted a cinematic FOOH style activation in Cinema 4D and Redshift. Street level believability meets premium CGI. Every shot blurs the line between physical and digital to pull people into the story and drive conversation.
Impact and Results: The campaign cut through busy feeds and delivered strong view counts on Instagram during launch. Bold creative plus smart CGI turned a relaunch into a cultural moment.
Thank you to Orchard Thieves and Thunderhawk Studios.
Weasel is a UK-based 3D animation and video production studio helping B2B and B2C brands in retail technology, manufacturing, and electronics bring their products to life. We specialise in cinematic product videos, industrial animation, CGI explainers, and motion design for manufacturing — delivering scroll-stopping, 3D product animation that simplifies complex ideas and accelerates product marketing. Whether you're launching a new innovation or clarifying a technical concept, our B2B motion graphics studio supports your journey from storyboard to final delivery.