Focusrite Scarlett 4th Gen Release Film
The Challenge: Focusrite came to us ahead of the Scarlett 4th Gen launch with a clear challenge — the new range wasn't production-ready, but the launch date was locked. The visuals needed to position Scarlett as next-generation from day one. Traditional photography or live-action wasn't possible, so the answer was to create a release film entirely in 3D.
Creative Solution: We began with early CAD from the product team and converted it for true 1:1 photoreal CGI. Geometry was cleaned, surfaces re-worked, and new materials authored to deliver a premium, production finish. Using Cinema 4D and Redshift, we designed a cinematic look with sharp detail and bold, atmospheric lighting. Working closely with Focusrite's marketing team, we ensured the film landed not as a technical breakdown but as a creative tool producers want on their desk.
A closer look at the detail work that brought the 4th Gen visuals to life.
Impact & Results: The main release film and cutdowns rolled out across YouTube, Instagram, and wider digital platforms, building strong pre-launch anticipation. For a product still unfinished behind the scenes, the film delivered a premium, high-impact asset that generated excitement, credibility, and demand from the start — reaching 33K views on YouTube and 79.9K on Instagram.
Big thanks to the Focusrite Novation team.
Weasel is a UK-based 3D animation and video production studio helping B2B and B2C brands in retail technology, manufacturing, and electronics bring their products to life. We specialise in cinematic product videos, industrial animation, CGI explainers, and motion design for manufacturing — delivering scroll-stopping, 3D product animation that simplifies complex ideas and accelerates product marketing. Whether you're launching a new innovation or clarifying a technical concept, our B2B motion graphics studio supports your journey from storyboard to final delivery.