Focusrite Scarlett 4th Gen Release Film

The Challenge: Focusrite came to us ahead of the Scarlett 4th Gen launch with a clear challenge — the new range wasn't production-ready, but the launch date was locked. The visuals needed to position Scarlett as next-generation from day one. Traditional photography or live-action wasn't possible, so the answer was to create a release film entirely in 3D.

Focusrite Scarlett 4th Gen look development

Creative Solution: We began with early CAD from the product team and converted it for true 1:1 photoreal CGI. Geometry was cleaned, surfaces re-worked, and new materials authored to deliver a premium, production finish. Using Cinema 4D and Redshift, we designed a cinematic look with sharp detail and bold, atmospheric lighting. Working closely with Focusrite's marketing team, we ensured the film landed not as a technical breakdown but as a creative tool producers want on their desk.

A closer look at the detail work that brought the 4th Gen visuals to life.

Impact & Results: The main release film and cutdowns rolled out across YouTube, Instagram, and wider digital platforms, building strong pre-launch anticipation. For a product still unfinished behind the scenes, the film delivered a premium, high-impact asset that generated excitement, credibility, and demand from the start — reaching 33K views on YouTube and 79.9K on Instagram.

Big thanks to the Focusrite Novation team.

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Weasel — Footer Text

Weasel Creative is a UK-based 3D animation studio specialising in 3D product animation, motion design, and CGI video production. Based in Farnham, Surrey, we work with B2B and B2C brands across manufacturing, retail technology, FMCG, and electronics to create clear, high-quality visual content. Our services include CGI product films, FOOH campaigns, ecommerce CGI, trade show content, industrial animation, product visualisation, CGI explainer videos, and motion graphics for marketing, product launches, and technical communication. We serve brands and agencies across the UK including London, Surrey, Manchester, Birmingham, Bristol, Leeds, Edinburgh, Brighton, Cambridge, Glasgow, Nottingham, Sheffield, Oxford, and Cardiff. Clients include Disney, Diageo, Focusrite, Novation, Checkpoint Systems, and Amazon. Built in Cinema 4D and rendered in Redshift — cinematic 3D animation for marketers and brands that sell.