Hasbro Furby — 3D Animation & Viral Social Media Campaign

Overview: We teamed up with Hasbro to relaunch Furby with a fast-turn, character-led CGI stunt made for socials. Built to spark debate across London, Paris and Berlin, the work landed right in the holiday rush and was engineered for shares, saves and "is it real?" comments.

The Challenge: Create a culturally shareable moment on a tight clock — distinctive enough to slice through crowded feeds while staying true to Furby's playful world and tone.

Cinema 4D & Redshift Furby 3D render — look development

Creative Solution: With Pretty Green and Thunderhawk Studios, we built a bold FOOH-style moment in Cinema 4D and Redshift, pushing fur grooming, look-dev and believable lighting to sell the illusion. A lean proxy-to-final pipeline kept approvals quick, then we scaled to full sims and renders. The result blended street-level plausibility with high-end CGI — audiences argued over whether the Furby tree was practical or digital, which is exactly the point.

CGI Furby tree — viral social media campaign visual

Impact & Results: The activation drove 4M+ Instagram views into Christmas and was shortlisted for the FMBE Award (Most Effective Use of Digital or Tech). London led engagement, helping the relaunch punch through the noisiest moment of the year and turning curiosity into conversation.

Thank you to Hasbro, Pretty Green and Thunderhawk Studios.

Watch the reel on Instagram

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Weasel Creative is a UK-based 3D animation studio specialising in 3D product animation, motion design, and CGI video production. Based in Farnham, Surrey, we work with B2B and B2C brands across manufacturing, retail technology, FMCG, and electronics to create clear, high-quality visual content. Our services include CGI product films, FOOH campaigns, ecommerce CGI, trade show content, industrial animation, product visualisation, CGI explainer videos, and motion graphics for marketing, product launches, and technical communication. We serve brands and agencies across the UK including London, Surrey, Manchester, Birmingham, Bristol, Leeds, Edinburgh, Brighton, Cambridge, Glasgow, Nottingham, Sheffield, Oxford, and Cardiff. Clients include Disney, Diageo, Focusrite, Novation, Checkpoint Systems, and Amazon. Built in Cinema 4D and rendered in Redshift — cinematic 3D animation for marketers and brands that sell.