Hasbro & Smyths Toys · Transformer One Ident

Overview: We created the full 3D animated cinema and TV ident for Hasbro and Smyths Toys to promote the release of the film Transformer One. The short feature was engineered to capture the excitement of the film and connect the brand and retailer directly to the blockbuster release.

The Challenge: Develop a high impact feature quality animation that integrates the Hasbro and Smyths Toys brands into the world of Transformer One and delivers the full energy of the franchise within a short timeframe.

CGI 3D render from the Transformer One Ident

Creative Solution: The project was executed entirely in Cinema 4D and rendered using Redshift. We focused on dynamic character animation, explosive VFX, and cinematic lighting to match the premium feel of the movie franchise. The short form ident was designed to deliver maximum impact in a compact format and was ready for placement across multiple media channels including cinema preroll and television spots.

Impact and Results: The ident delivered a memorable connection between the retailer and the major movie release. It helped drive attention to the Transformer One toy line and positioned Smyths Toys as the destination for official merchandise during the promotional window.

Thank you to Hasbro, Smyths Toys and Thunderhawk Studios.

Back to Case Studies

Case Study – DummyTech

Weasel Creative Footer

Weasel — Footer Text

Weasel Creative is a UK-based 3D animation studio specialising in 3D product animation, motion design, and CGI video production. Based in Farnham, Surrey, we work with B2B and B2C brands across manufacturing, retail technology, FMCG, and electronics to create clear, high-quality visual content. Our services include CGI product films, FOOH campaigns, ecommerce CGI, trade show content, industrial animation, product visualisation, CGI explainer videos, and motion graphics for marketing, product launches, and technical communication. We serve brands and agencies across the UK including London, Surrey, Manchester, Birmingham, Bristol, Leeds, Edinburgh, Brighton, Cambridge, Glasgow, Nottingham, Sheffield, Oxford, and Cardiff. Clients include Disney, Diageo, Focusrite, Novation, Checkpoint Systems, and Amazon. Built in Cinema 4D and rendered in Redshift — cinematic 3D animation for marketers and brands that sell.