Novation LaunchKey MK4 Release Film

The Challenge: Focusrite Novation asked me to create the release film for the new LaunchKey range. The catch: the product wasn't finished and the launch date was immovable. Filming wasn't possible — there was a gap between manufacturing and the campaign timeline — so the whole story had to be built in 3D. The brief was simple: make an unfinished instrument feel real, inspiring and campaign-ready.

Creative Solution: We started from raw CAD and built a fully CGI, hyper-real, photoreal 1:1 likeness of the instrument. Geometry cleaned, UVs fixed, materials crafted — every detail tuned to hold up under unforgiving close-ups. In Cinema 4D and Redshift we set a cinematic look: crisp lighting, confident motion, and a finish that reads like a true product launch film.

This wasn't a feature tour. Working with Novation's product and marketing teams, I set a creative direction that put MK4 inside music culture. The goal was to bridge technical accuracy with a filmic attitude — turning an engineering model into a tool producers could genuinely aspire to own, even before units rolled off the line.

Once the look and motion language were locked, the full film came together — sharp design, purposeful animation and music-driven energy. The result felt as tangible as the finished instrument, closing the gap between manufacturing and marketing without a single day on set.

Impact & Results: The launch delivered: 43,850 views on YouTube and 35.9K on Instagram, with 30s/15s cut-downs extending reach across channels. For a product that wasn't physically ready to shoot, the campaign built excitement, confidence and demand — exactly what was needed.

Big thanks to the Focusrite Novation team.

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Weasel Creative is a UK-based 3D animation studio specialising in 3D product animation, motion design, and CGI video production. Based in Farnham, Surrey, we work with B2B and B2C brands across manufacturing, retail technology, FMCG, and electronics to create clear, high-quality visual content. Our services include CGI product films, FOOH campaigns, ecommerce CGI, trade show content, industrial animation, product visualisation, CGI explainer videos, and motion graphics for marketing, product launches, and technical communication. We serve brands and agencies across the UK including London, Surrey, Manchester, Birmingham, Bristol, Leeds, Edinburgh, Brighton, Cambridge, Glasgow, Nottingham, Sheffield, Oxford, and Cardiff. Clients include Disney, Diageo, Focusrite, Novation, Checkpoint Systems, and Amazon. Built in Cinema 4D and rendered in Redshift — cinematic 3D animation for marketers and brands that sell.