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Orchard Thieves Cider Instagram Viral Social Media Post, CGI Campaign by Weasel Creative & Thunderhawk
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Orchard Thieves CGI Viral Instagram Campaign

Overview: With Thunderhawk Studios, we brought Orchard Thieves Cider back to Ireland with a bold CGI social activation. Built to spark debate, fuel shares and saves, and trigger the classic "is it real?" question across feeds.

The Challenge: Relaunch in a crowded market and make it feel wild, fresh, and unapologetic while staying playful.

Creative Solution: We crafted a cinematic FOOH style activation in Cinema 4D and Redshift. Street level believability meets premium CGI. Every shot blurs the line between physical and digital to pull people into the story and drive conversation.

Impact and Results: The campaign cut through busy feeds and delivered strong view counts on Instagram during launch. Bold creative plus smart CGI turned a relaunch into a cultural moment.

Thank you to Orchard Thieves and Thunderhawk Studios.

568k+ Views · 1,762 comments on Lad Bible Ireland Watch on Lad Bible Ireland
140k+ Views · 1,290 likes on Irish Daily Watch on Irish Daily
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Weasel Creative is a UK-based 3D animation studio specialising in 3D product animation, motion design, and CGI video production. Based in Farnham, Surrey, we work with B2B and B2C brands across manufacturing, retail technology, FMCG, and electronics to create clear, high-quality visual content. Our services include CGI product films, FOOH campaigns, ecommerce CGI, trade show content, industrial animation, product visualisation, CGI explainer videos, and motion graphics for marketing, product launches, and technical communication. We serve brands and agencies across the UK including London, Surrey, Manchester, Birmingham, Bristol, Leeds, Edinburgh, Brighton, Cambridge, Glasgow, Nottingham, Sheffield, Oxford, and Cardiff. Clients include Disney, Diageo, Focusrite, Novation, Checkpoint Systems, and Amazon. Built in Cinema 4D and rendered in Redshift — cinematic 3D animation for marketers and brands that sell.