The Challenge: PROPER was launching into a new snack category with Crunch Corn and needed high end 3D brand assets that went way beyond a basic packshot. Photography would not have landed it. The visuals had to feel premium, bold, and built for the launch moment.

This needed to work hard across trade launch visuals and digital, with the confidence of a fashion brand. The aim was simple: lift perception and help the FMCG launch land at the level the packaging and brand ambition deserved.

The illustration already had attitude and punch. So our CGI packshots had to match that craft level, or the whole thing would feel off to a design aware audience.

Creative Solution: We built a hyper real CGI aesthetic that takes cues from luxury product photography, then pushes it further. Everything was deliberate: micro surface textures, foil versus matte contrast, and lighting that feels clean, intentional, and fashion inspired.

We also treated the illustration like the hero. The job was not to reinvent it, but to make it feel expensive. Our 3D visualization was all about dialing in materials and light so the pack reads premium while staying unmistakably PROPER.

The result is a suite of ecommerce ready CGI assets that drops straight into trade decks and launch materials with zero compromise. Crisp, confident, and built to stop people scrolling.

Impact and Results: The final 3D product renders gave PROPER a strong launch presence and helped position Crunch Corn as a serious player from day one. The work delivered across trade and digital, supporting listings, buyer conversations, and ongoing activation in a crowded category.