How long does a CGI product launch film take?

Typically 4–8 weeks from brief to delivery. Rush timelines are possible.

What software do you use for CGI product films?

Cinema 4D for modelling and animation, Redshift for rendering, X-Particles for complex simulations.

CGI Product Film Studio | 3D Launch Films

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CGI Product Film Studio. Cinematic 3D launch films that sell. CGI Product Film Studio. Cinematic 3D launch films that sell.

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Our product films

Novation LaunchKey MK4 CGI product launch film

CGI Product Film · Novation Novation LaunchKey MK4 Release Film 43,850 YouTube views · 79.9K Instagram

Focusrite Scarlett 4th Gen CGI launch film

CGI Product Film · Focusrite Focusrite Scarlett 4th Gen Launch Film 33K YouTube views · 79.9K Instagram

CGI Product Experience · Oral B Oral B iO Virtual Showroom — Amazon 22% add to basket · 60s+ average dwell time

Disney Actiph Water Formula One TVC 3D motion design

CGI Brand Film · Disney Disney Actiph Water — F1 TVC 417,755 YouTube views

43,850 YouTube views — Novation LaunchKey MK4 launch film

79.9K Instagram views — Novation LaunchKey MK4

22% Add to basket rate — Amazon Oral B iO Virtual Showroom

What is a CGI product film?

A CGI product film is a cinematic launch video built entirely in 3D — no photography, no studio, no physical product required. Every surface, every reflection, every particle of light is rendered in software to create something that looks better than reality. Used for product launch campaigns, ecommerce hero videos, trade show content and brand films, a well-made 3D product animation does what no photograph can — it shows your product at its absolute best, from any angle, in any environment, before it even comes off the production line.

Built before the product exists

The most common brief we receive: the product is not ready, but the launch date is locked. Photography is impossible. The campaign still needs to go live. This is exactly where CGI product films deliver. We start from CAD files, technical drawings or reference imagery, clean and rebuild the geometry, author photoreal materials from scratch, and deliver a product launch film that looks better than any photograph — often weeks before the product ships.

We did this for Novation, Focusrite and Oral B. In each case the product was still in development when we started. The film was ready for launch day.

How we make it

We work in Cinema 4D and Redshift — industry-standard tools that deliver broadcast-quality results. Every shot is designed to sell the product before a single spec is explained. We focus on material quality, lighting drama and camera motion that gives products weight, presence and premium appeal. The result is a 3D product video that looks and feels cinematic — not like a technical breakdown.

We deliver cutdowns for YouTube, Instagram, TikTok and trade show screens as standard. See our pricing page, use our project calculator, or browse our full case studies for more.

Frequently asked questions

Most CGI product launch films sit between £8,000 and £25,000 depending on complexity, length and number of deliverables. Use our price calculator or get in touch for a specific quote.

Yes. We regularly build from CAD files, technical drawings or reference images. The Novation and Focusrite films were both made before the products existed in final form.

Typically 4–8 weeks from brief to delivery depending on complexity. Rush timelines are possible subject to availability.

We deliver in any format required — typically MP4 (H.264 or H.265) for digital and social, ProRes for broadcast. We also provide cutdowns in 16:9, 9:16, 1:1 and 4:5 for different platforms as standard.

Cinema 4D for modelling and animation, Redshift for rendering. For complex simulations and effects we also use X-Particles. Industry-standard tools that deliver broadcast-quality results.

Music tech, consumer electronics, FMCG, automotive, medical devices, luxury goods — any industry where product presentation matters. See our CGI for music tech brands and ecommerce CGI studio pages for more.

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graham@weaselcreative.com +44 (0)791 991 8669

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Weasel Creative is a UK-based 3D animation studio specialising in 3D product animation, motion design, and CGI video production. Based in Farnham, Surrey, we work with B2B and B2C brands across manufacturing, retail technology, FMCG, and electronics to create clear, high-quality visual content. Our services include CGI product films, FOOH campaigns, ecommerce CGI, trade show content, industrial animation, product visualisation, CGI explainer videos, and motion graphics for marketing, product launches, and technical communication. We serve brands and agencies across the UK including London, Surrey, Manchester, Birmingham, Bristol, Leeds, Edinburgh, Brighton, Cambridge, Glasgow, Nottingham, Sheffield, Oxford, and Cardiff. Clients include Disney, Diageo, Focusrite, Novation, Checkpoint Systems, and Amazon. Built in Cinema 4D and rendered in Redshift — cinematic 3D animation for marketers and brands that sell.